Thursday, 29 January 2015

What You Need to Know About Web 2.0

What is Web 2.0?

Web 2.0 is basically a second generation of technology and is essentially refers to the evolution from static HTML web pages to a more dynamic web, is based on serving web applications to users and is more organized. It contains interactive content and offers a new approach to find, gather and distribute the information with others on internet.  Some of these technologies are social networking, RSS, blogs, tags, instant messaging, wikis, and podcasting, online and interactive video.

Users can interact, collaborate and participate with other users during the same web-surfing sessions by sharing or sending information across the web because of web 2.0 application development and features. Dynamic websites built with web 2.0 features have more interactive content in form of video, audio, slideshows and images with various viewing options. This flexibility of presenting the information in different media platforms makes web 2.0 more lucrative.
The whole web 2.0 is based upon three basic concepts.

•    Rich Internet Applications - To present the contents in rich graphical format in more interactive manner using Flash & AJAX technology is the main objective of these applications.

•      Service Oriented Architecture - To develop compiled and much richer applications, this is one of the most important concepts through which other applications can integrate the functionality and features. For example - Mash-Ups, RSS, Web Services and Feeds etc.

•   Social Web - It is the idea that defines how users can intermingle with each other and make communications.

Some of the additional features of Web 2.0 are,
•    Dynamic content
•    User participation
•    Rich user experience
•    Scalability
•    Metadata
•    Web standards,
•    Freedom
•    Collective intelligence
•    Openness

Web 2.0 makes more sense for web designers
With the ushering of Web 2.0, web designers have been using the latest innovations and techniques to generate more traffic to their websites. In fact, using Web 2.0 makes more sense for web designers, because the interactive nature of the Web 2.0 compliant websites allows the smooth transition of the participating audience to become active and dynamic users. Web 2.0-website design has surpassed conventional website designing methods and the techniques used to market and popularize them.

Top Web 2.0 User Generated Content Websites

•    Facebook
•    YouTube
•    Yelp
•    Wikipedia

How it Benefits Business Owners

Web 2.0 technologies open up many new possibilities to communication and interactions between users and more importantly between businesses and clients. From the business point of view, it is very much essential to have presence across the web therefore the features, design and user interface of any website should be in such a way so that, products and services could be showcased in detailed and attractive manner and further can attract and engage the user during the visit. These web 2.0 technologies offer a rich end user experience that can convert otherwise disconnected customers straight into loyal customers.

To shortly sum up what Web 2.0 is, it's the altering of websites applications, design, usability and the way people interact.  Add some Web 2.0 elements and features to your site and see what happens.  Your visits will respond to your changes and enjoy your site.  This can help you SEO by lower your bounce rate and time on site.

Monday, 12 January 2015

7 Ways How Graphic Design Can Help Your Business

Generally Graphic Design refers to the art of integrating illustrations, colors, fonts and text for the purpose of visual communication and the aesthetic expression of concepts and ideas. We can simply say it is art with a purpose. While a few decades ago a graphic design company would typically deal with, signage and magazines, today they will also include brochure and website design to their range of services. 

Let’s find out how Graphic Design Services can help your business. 

#1 Grabs Attention

In recent times, it’s more about graphics and less about text. To make an impression on someone before they leave your website, turn the page of a magazine or walk away from your shop you only have a few seconds. Due to this reason it is very important that you should have effective and eye-catching graphic design that makes an impact before the user reads the information and disappears forever. Since that’s the case, it’s important that the graphic designs made for and by your business effectively communicate who you are and what you offer. A graphic design company skilled at making designs and logos that maximizes the attention you get from potential clientele. 

#2 Professional Image

In the eyes of your website visitors, the use of designs, logos and pictures can create a professional image of your company. It also helps in providing you an unconquerable benefit over your competition, which is very important in the intensely competitive market where you are competing with local as well as international businesses.

#3 Help Your Company Stand Out

You can have a better understanding of just why hiring a graphic company is so important if you have ever heard that a picture can say a thousand words. A great logo will help your customers understand your brand and it can also turn your visitors to customers as well. Imagine about a popular logo that you are aware of, and then think how you feel whenever you see it. A logo helps your company stand out and build a reputation.

#4 Increased Sales

Good designs can definitely boost your sales. Your customers can get attracted towards your products and services with good graphic designs as this can make your products or services look different from your competitors. 

#5 Provide a Better User Experience

Since the average web user’s attention span is about 10 seconds, good graphic design can right away help your customers understand your business, which is very important. And it can also give visitors a better experience on your website – which brings them one step closer to becoming customers.

#6 Build Trust

Graphic designs can also help you build trust among customers. In convincing buyers about the quality of your services or products, trust plays a crucial role. You can easily convert visitors into buyers with a website that looks thoroughly professional. 

#7 Reduces Marketing Cost and Time

A great website with effective designs is one of the sure shot ways of valuable marketing and promotion of your business organization. If you successfully creates them then a lots of money and time can be saved which you otherwise would have invested in the marketing and promotion of the business and its products and services.